Implementation — Bringing It to Life
Phase 1 — Foundation
Website & collateral refresh with new messaging.
Built onboarding flow with “step-by-step” wizard.
Published content hub and case studies.
Phase 2 — Segmented Launch
Persona-specific campaigns via Meta & LinkedIn.
Directed traffic to matching landing pages.
A/B tested proof modules and copy variants.
Phase 3 — Nurture & Activation
Automated drip email sequence for trials.
Reactivation emails for dormant users.
Engagement dashboards to monitor activation.
Phase 4 — Optimization & Scale
Reallocated ad budget to high-performing creatives.
Refined onboarding based on cohort analytics.
Expanded vertical targeting and retargeting ads.
Our client saw the following results within 3 months:
Trial-to-paid conversion: +50%
Customer acquisition cost (CAC): −30%
Feature adoption: +40%
Active user engagement: +25%
Top-of-funnel lift: 3× content hub downloads and inbound demo requests
